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CTE Curriculum
Prepare learners with CTE curriculum aligned to industry standards.

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iCEV equips adult learners with the skills and knowledge needed for post-secondary education, training, or employment.

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Introduction to Business, Marketing & Finance

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About the Course


The Introduction to Business, Marketing & Finance course allows students to gain knowledge in economies and private enterprise systems, the impact of global business, the marketing of goods and services, advertising, and product pricing. Also, in the course, students will analyze the sales process and financial management principles. 

SAMPLE LESSON​​​​​​

Basic Business Concepts

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

Lesson Resources:

Lessons Available in This Course

  • Basic Business Concepts
  • Exploring Careers: Business Management & Administration
  • Exploring Careers: Finance
  • Exploring Careers: Marketing
  • Fundamentals of Business Finance: Financial Exchanges & Documents
  • Fundamentals of Business Finance: Money & Credit
  • Fundamentals of Personal Finance: Banking Services & Investments
  • Fundamentals of Personal Finance: Income & Taxes
  • Basic Finance Concepts COMING SOON!
  • Basic Marketing Concepts COMING SOON!
  • Basic Workplace Competencies COMING SOON!
  • Career Planning Concepts COMING SOON!
  • Fundamentals of Business Practices: Economic Basics COMING SOON!
  • Fundamentals of Business Practices: Economic Factors COMING SOON!
  • Fundamentals of Business Practices: Ethics, Government & Laws COMING SOON!
  • Fundamentals of International Business COMING SOON!
  • Fundamentals of Market Identification COMING SOON!
  • Fundamentals of Marketing Goods & Services COMING SOON!
  • Fundamentals of the Marketing Mix COMING SOON!
  • Opening a Bank Account COMING SOON!

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