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CURRICULUM

CTE Curriculum
Prepare learners with CTE curriculum aligned to industry standards.

Alternative Education
iCEV equips adult learners with the skills and knowledge needed for post-secondary education, training, or employment.

INDUSTRY CERTIFICATIONS

iCEV Testing Platform
Enhance your resume. Refresh your skills. Validate your knowledge.

Certification Alignments
iCEV can help prepare individuals for certification exams not hosted on the iCEV Testing Platform.

REPORTING & ANALYTICS

Eduthings
Specialized reports and functionalities tailored to the unique needs of CTE educators and students.

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Tutorials

Step-by-step tutorials to help you master the iCEV Platform.

Guides

In-depth guides designed to maximize the success of your CTE program.

Hire Certified

Learn about resources to help your certification earners find success.

Blog

Discover strategies and resources to elevate CTE education.

White Papers

Dive into expert insights and explore the latest trends shaping the future of education.

Infographics

Visualize the impact of CTE with data-driven insights.

Posters

Download printable classroom posters that showcase the transformative power of CTE.

Virtual Events

Discover live and on-demand virtual events to enhance your skills as a teacher or administrator.

Product Roadmap

Explore new courses, certifications and features to elevate your CTE programs.

About iCEV

Learn how iCEV is impacting the next generation of skilled workers.

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Meet the Team

Get to know the passionate team dedicated to empowering educators and administrators.

iCEV Advisory Collective

Learn about the educators and industry experts shaping the future of iCEV.

Press Room

Stay updated with the latest iCEV news and developments involving CTE.

Careers

Help us make a difference in learners lives by joining our team.

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Marketing Fundamentals

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SAMPLE LESSON​​​​​​

Marketing Concepts

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

Lesson Resources:

Lessons Available in This Course

  • Advertising for Business
  • Basic Merchandising Concepts
  • Branding Basics
  • Business Characteristics
  • Changing Nature of Business
  • Competition & Free Enterprise
  • Consumer Decision Making
  • Consumer Rights
  • Distribution
  • Distribution & Inventory Methods
  • Economic Concepts
  • Exploring Careers: Marketing
  • Financial Aspects of Business
  • Fundamentals of Marketing
  • International Finance & Exchange
  • International Trade & Tariffs
  • Marketing Concepts
  • Marketing Research
  • Pricing Strategies & Concepts
  • Promotional Processes in Marketing
  • Public Relations Campaigns
  • Purchasing Procedures
  • Risk Management
  • Sales & Services
  • Statistics & Projections
  • The Cultures of International Business
  • The Promotional Mix
  • U.S. & International Trade

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