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Marketing Fundamentals

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SAMPLE LESSON​​​​​​

Marketing Concepts

Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.

Lesson Resources:

Lessons Available in This Course

  • Advertising for Business
  • Basic Merchandising Concepts
  • Branding Basics
  • Business Characteristics
  • Changing Nature of Business
  • Competition & Free Enterprise
  • Consumer Decision Making
  • Consumer Rights
  • Distribution
  • Distribution & Inventory Methods
  • Economic Concepts
  • Exploring Careers: Marketing
  • Financial Aspects of Business
  • Fundamentals of Marketing
  • International Finance & Exchange
  • International Trade & Tariffs
  • Marketing Concepts
  • Marketing Research
  • Pricing Strategies & Concepts
  • Promotional Processes in Marketing
  • Public Relations Campaigns
  • Purchasing Procedures
  • Risk Management
  • Sales & Services
  • Statistics & Projections
  • The Cultures of International Business
  • The Promotional Mix
  • U.S. & International Trade

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