Sports and Entertainment Marketing
About the Course
In the Sports and Entertainment Marketing course, students will understand marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, in this industry sector.
SAMPLE LESSON
Sponsorships & Endorsements
Each lesson includes media-rich presentations, a pre-made lesson plan, assessments and engaging real-world projects and activities. To get an idea of what iCEV offers, explore the sample lesson and resources below.
Lesson Resources:
Lessons Available in This Course
- Branding Basics
- Branding: The Sports & Entertainment Industry
- Consumer Decision Making
- Economic Concepts
- Field Trip: Game Day
- Financial Aspects of Business
- Fundamentals of Marketing
- Introduction to the Sports & Entertainment Industry
- Media Relations
- Pricing Strategies & Concepts
- Product Planning & Development
- Promotional Processes in Marketing
- Public & Community Relations
- Publicity: The Dangers & Benefits
- Sponsorships & Endorsements
- Sports & Entertainment Products
- Sports & Recreation Industries
- Sportscape & Special Promotion
- Systems of Distributive Channels
- The Entertainment Industry
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